If you’re a PR professional or student active on Twitter, Google Buzz, Facebook, etc., you may have seen the #happo hashtag sometime during the past week or so. Short for Help A PR Pro Out, Happo is the brainchild of the way awesome Arik Hanson and Valerie Simon.
Instead of using the power of social media for evil (though who in their right mind would do that?), PR folks from across the country are going to use their combined powers for good on Friday, February 19. The goal is to connect job seekers with those who have jobs available. Senior level practitioners, recent graduates, mid-level account executives - heck even those journalists looking to make the jump to PR should block out much of their Friday in order to take part. To learn more about the inspiration for this project, click over to Arik’s original post.
So now what?
If you’re a job seeker, now’s the time to show your stuff. Post a blog telling folks why you’re a rock star. Grab your Flip Cam (what - you don’t have one?) and let the world know of your PR awesomeness via YouTube. Keynote expert? Put a presentation together. Then craft a 140-character pitch and tweet your links to these items on Friday with the #happo hashtag. HAPPO champions in your market (and all around the country) will then tweet, re-tweet, Facebook and Buzz your information.
If you’re fortunate enough to be on the other side, and have PR job openings to share, then spend some time on Friday checking out the amazing talent available. Follow the #happo hashtag and reach out to those people who may be a fit for your organization. There are some amazingly talented individuals out there looking for a great job and HAPPO is excited to make a love connection with as many people and organizations as possible.
Here in Florida, there are three HAPPO champions - because we’re THAT awesome. John Sternal (@sternalpr) is covering South Florida, Jamie Floer (@jamiefloer) has Central Florida under contr0l and I’m rocking North Florida (@bonnieupright and @prville). But if you’re in a different part of the country, no worries - there’s a HAPPO champion near you. Check out the HAPPO Web site for full details, including selected job posts, champions list, even a few HAPPO puns (c’mon - we’re PR people!).
If you’ve got any questions, feel free to tweet any of us listed on the Web site, or email me directly at email@example.com. HAPPO days are here again!